Ethics And Product Consumption Of Coca Cola - 1320 Words

Ethics and Product Consumption Marketing is only one intricate facet for any company sustainability. There are six components for the marketing code of ethics, also known as â€Å"the six pillars† of marketing (6PM). The 6PM components includes: 1) caring, 2) citizenship, 3) honesty, 4) fairness, 5) responsibility and 6) respect. All these components separately play a significant part in the marketing code. Understanding how each element pertains individually and collectively to the success of a business can prove crucial to any organization longevity. The 125 years of operation has shown Coca-Cola (n.d) has been sustainable. One can easily observe the 6PM in the company’s vision (Figure 1), mission (Figure 2), and value core (Figure 3). The Coca-Cola Company initiated, developed, and implemented the 6PM methodology/ethics as part its corporate culture for continuous sustainability. Coca-Cola Caring Although people in the â€Å"mainstream† society purchase Coca-Cola products, the organization customers, range from small entrepreneurs to large international retailer and restaurants (Coca-Cola, n.d). Caring for the customer. The organization care, realize and acknowledge it customers continually tries to discover, Coca-Cola (n.d). †¦ ways to reduce costs, improve sales and profits, and deliver better-quality, more diverse products to consumers. We work to create additional value for our customers by anticipating their demands and interest and to proactively deliver viableShow MoreRelatedSwot Analysis Of Coca Cola And Pepsi Co Essay1410 Words   |  6 Pages SWOT Analysis â€Å"Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also haveRead MoreEthical Issues and Dilemmas Faced by Coca-Cola1461 Words   |  6 PagesThe Coca-Cola Company struggles with ethical crises Delineate the ethical issues and dilemmas the company faced The Coca-Cola Company has faced many ethical issues in the past. In the year 1999 in the month of June, about 30 children in Belgium became ill following the consumption of the companys products. The company recalled the product, however, the problem continued to escalate. All Coca-Cola products were recalled by the Belgian government and this was soon followed by the officials inRead MoreCoca Cola Company Struggles With Ethical Issues Essay1502 Words   |  7 Pages The coca-cola company struggles with ethical issues Name Institution Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto GoizuetaRead MoreCoca-Cola Goes Water Neutral1426 Words   |  6 Pagesfood prices, reducing economic growth and social stability, that leading to conflicts over water resources. The major source for of the Coca-Cola Company’s (TCCC) products is water. Even the company’s CEO admits â€Å"that unless the communities where the company operated had access to water, they haven’t got a business† (Lawrence Weber, 2011, p. 43). Coca-Cola and its bottlers using 80 billion gallons of water every year worldwide; in which two fifths g oes into finished beverages and the rest useRead MoreA Modern Twist on a Traditional American Family Ideal from the 1950s1576 Words   |  7 Pagesoneself. More than half a century later, notions of family have loosened considerably, but the influence of the 1950s lives on. In the attached advertisement from 2011, Coca-Cola supports its consumeristic goals by presenting a modern twist on classic 1950s family ideals via a brazen acceptance of the negative effects of its products. The most obvious continuation of 1950s ideals is visible in the familial roles presented in this contemporary advertisement. The person pushing the shopping cart is presumablyRead MoreEssay on Corporate Social Responsibility1417 Words   |  6 Pagesgain positive public image. The Coca-Cola is an incorporated company which manufactures, markets, and retails, beverages. It was incorporated in the year 1892 after the Coca Cola formula and brand was bought in 1889. Currently it is has over 500 brands in over 200 countries all across the world. The head quarters are in Atlanta, Georgia. Through its subsidiaries, it gives authority to different companies in different countries to bottle and distribute its products. It is a listed company in the NewRead MoreMcdonald s The Best Food Retail Brand Of The World Essay1222 Words   |  5 Pagesmajor key areas such as waste management, energy efficiency, sustainable packaging. The company is trying to develop the ways to increase energy efficiency by using natural gas in their fast food restaurants. In addition, company develop new plan for product packaging which is usable and recyclable instead of using plastic packaging which is not good for environment. McDonald is operating environment department independently which ensures that their business is cooperating with environment laws in theirRead MoreCoca Cola Demand Analysis1701 Words   |  7 Pagesï » ¿7.0 COCA COLA GLOBAL VOLUME GROWTH Industry Worldwide soda volume was down by 1% during the first quarter of 2014 for Coca-Cola. The shift in the Easter holiday from the first quarter in 2013 to the second quarter in 2014 was partially responsible for the decline, but the fact remains that carbonated drinks sales have been under considerable pressure, particularly in big markets such as the U.S. Regular Coca-Cola sales have been steadily declining in the U.S. in recent years due to concerns overRead MoreCoca Cola Company1605 Words   |  7 PagesAssignment 3 The Coca Cola Company is a global business that operates on a local scale, in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners, while many view the company as simply Coca Cola the system operatesRead MoreCoca Cola Economic Position Paper3352 Words   |  14 PagesRunning Head: ECONOMIC POSITION Coca Cola Economic Position Paper ECO 365 Coca Cola is the world’s leading manufacturer and distributor in the beverage industry.The economic position of Coca-Cola is determined through careful analysis of the organizations history, market conditions, market trends, and finally the recommendations needed for the future of the organization in their economic position. Overview of the company will consist of the history, industry market, the role of government

Maslow vs. Mcgregor - 970 Words

Backgrounds Douglas McGregor was a management professor at the MIT Sloan School of Management. He introduced a new motivational theory in his book ‘The Human Side of Enterprise’, stating that all workers were divided into two groups: Theory X and Theory Y. Theory X workers were lazy, irrational and unreliable, and were only motivated by money and threatened by punishment. Theory Y workers were able to seek and accept responsibilities and fulfil any goals given. The Human Side of Enterprise, written my McGregor in 1960, was voted the fourth most influential management book of the 20th century by the Fellows of the Academy of Management. The ideas and theories shown in the book have remained relevant and are taught in Universities across†¦show more content†¦Social needs acquired by such employees include love, acceptance and belonging. They must feel accepted and a sense of worthiness before they can work up to fulfilling other, more difficult needs. The esteem level on Maslow’s Hierarchy of Needs is the need for appreciation and respect. After the other levels of needs have been fulfilled, the esteem needs begin to play a prominent role in motivating behaviour. Theory Y employees will be motivated to gain respect in their organisation by achieving company objectives and by showing management their skills and abilities. The top need desired by such employees is self-actualisation. Maslow himself said; â€Å"What a man can be, he must be† What he meant by this is that people must achieve their full potential as human beings and that nothing else is worth more that becoming the best you can be. Theory Y employees spend their working lives striving for self-actualisation, which is the ultimate source of motivation. It stimulates the desire for more once experienced. Contrasts Although Maslow and McGregor are thinking alike, as I mentioned earlier, The Human Side of Enterprise makes no concrete references to Maslow’s theories. He doesn’t seem to recognise the condition of lower level needs to be met for people to aspire to those of higher level. McGregor simply separates workers into different groupsShow MoreRelatedLeadership And The Laissez Faire Leadership Style1975 Words   |  8 Pagesimportant challenges in the topic ‘Leadership’, and will comment on potential methods of addressing these issues. The challenges/issues i will go through are: ‘Which leadership style is most appropriate?’ and â€Å"What is better for a leader to use; punishment vs reward?†. Kurt Lewin was a psychologist, not a human resource specific profession, however he had many theories around different styles of leadership due to his experiments in different groups in regards to leadership. He was the man behind theRead MoreLeader Ship vs Management1148 Words   |  5 PagesLeadership VS Management Introduction There is the age old question of what is the difference between a manager and a leader? Most people will say that you can’t be a manager without being a leader. Leadership and management are an ongoing development.This search for the characteristics or traits of leaders has been ongoing for centuries. Some people believe they go hand in hand and some believe they are two complete different things. This continues development had resulted in many differentRead MoreThe Role of Communication in the Modern World3048 Words   |  13 Pagesthe Waves of Culture† by Fons Trompenaars and Charles Hampden-Turner, five different orientations with respect to relationships with people can be identified: †¢ Universalism Vs. Particularism †¢ Communitarianism Vs. Individualism †¢ Neutral Vs. Emotional †¢ Diffuse Vs Specific †¢ Achievement Vs. Ascription Universalism Vs. Particularism A Unversalist culture is based on rules. This type of culture is found mostly in developed societies and nations. Here, all the rules are laid down by the societyRead MoreThe First Hourly Paid Job953 Words   |  4 Pagesthe past and they are now capitalists, so this sheds new light on a country with a different past than Western cultures. They used several different theories that look at this topic from several different angles. They used Maslow, Mcclelland, Vroom, Alderfer, Locke and McGregor and Herzberg’s theories. Herzberg claimed that two sets of factors, high order needs (motivating factors) and low order needs (hygienic factors) affect motivations. Herzberg’s Theory explains how job motivations and be metRead MoreQuestions On Human Resource Issues Essay2229 Words   |  9 Pagesto motivate demotivated employees. According Fred Herzberg s theory on motivation, the only way to truly motivate demotivated staff is through achievement, recognition, work itself, responsibility and advancement. This is termed Hygiene factors vs. Motivation. Herzberg s theory of motivation revolves around the idea that people will strive to achieve hygiene needs because they are unhappy without them, but once satisfied, the effect soon wears off because of how temporary satisfactionRead MoreThe Manager’s Bookshelf: a Mosaic of Contemporary Views3779 Words   |  16 Pagesof the text summarizes management theories from popular authors such as Chris Argyris (Flawed Advice and the Management Trap), Peter Drucker (The Practice of Management), Edwards Deming (Out of the Crisis), and Douglas McGregor (The Human Side of Enterprise and Abraham Maslow (Maslow on Management) Management Theory Highlights The first theory in the summary reading is that of Chris Argyris in (Flawed Advice and the Management Trap). Arygris believes that in the work environment many people acceptRead MoreFactors affecting women entrepreneurs success1224 Words   |  5 PagesOutputs Examination Surgery Monitoring Medication Therapy Healthy patients 1-9 Introduction to Operations Management Manufacturing or Service? Tangible Act 1-10 Introduction to Operations Management Production of Goods vs. Delivery of Services †¢Ã¢â‚¬ ¯ Production of goods – tangible output †¢Ã¢â‚¬ ¯ Delivery of services – an act †¢Ã¢â‚¬ ¯ Service job categories †¢Ã¢â‚¬ ¯ Government †¢Ã¢â‚¬ ¯ Wholesale/retail †¢Ã¢â‚¬ ¯ Financial services †¢Ã¢â‚¬ ¯ Healthcare †¢Ã¢â‚¬ ¯ Personal services †¢Ã¢â‚¬ ¯ Business services Read MoreComparing Two Perspectives of Management1433 Words   |  6 Pageseffectively and efficiently by intelligently utilizing financial, human and other resources in hand. The four skills which may assist managers to achieve these organisational goals are planning, organising, leading and controlling. Traditional vs. Modern Perspectives The practice of management can go back as far as 3000 BC. It developed over thousands of years from Traditional style of management to Modern today. Traditional Perspectives Traditional Perspectives includes (Samson Daft,Read MoreThe Human Relations Management Theory1741 Words   |  7 PagesMotivators Theory 1. Rational-economic man Self interest and maximization of gain Basis of Classical-Taylor/Scientific Theory 2. Social man Social need, being part of a group Basis of Mayo 3. Self-actualizing man Self-Fulfillment of individual Maslow, Likert, McGregor, Argyris, Herzberg 4. Complex man Depends on individual, group, task ‘Systems approach’ Figure 2. Comparison of theories. This figure explains the human relations theory to other theories. In this figure, it is representative of the ideaRead MoreHree Most Pressing Issues in Organizational Behavior2696 Words   |  11 PagesHowever, a motivated set of employees represent tremendous promise. When employees are motivated performance, learning, and satisfaction can improve dramatically from which everyone including the organization benefits (Stroh et al, p.62). Douglas McGregor in 1960 saw the merit in the relationship between motivation and behavior. According to him, managers motivate employees by one of the two basic approaches, which he termed Theory X and Theory Y. Theory X is the traditional view which suggests that

The Effects Of Low Income On Academic Performance

Low Income Equals Low Academic Achievement Some may not want to believe that the world revolves around money, but it does. Goals in life cannot be taken anywhere without money. Money is the most important thing when it comes to quality education. The children from low income families academic performance is highly affected. Low income families struggle with educating their children. Income and wealth can affect educational outcomes in a number of ways. Income has a direct impact on the affordability and accessibility of those educational services which charge fees or if transport and other costs are significant.Low-income students as a group have performed than high-income students on most measures of academic success (Jensen). Family income level affects academic performance. A family’s income definitely does affect the ability and the quality of education a child receives. When the money is tight in the family there are more important needs that need to be met. Education bec omes on the bottom of the priority list. Children s education should never be on the bottom of a parent s priority list but low income families do not have a choice. One that comes from low income family has more responsibility than the rest such as getting a job to help support the family or babsity while the parents at work. It is either good grades for you and you’d go to school, or one suffers lack of necessity When the family has a good solid income the children have more time toShow MoreRelatedThe Effects Of Low Income On Academic Performance1284 Words   |  6 Pages Low Income Equals Low Academic Achievement Some may not want to believe that the world revolves around money, but it does. Goals in life cannot be taken anywhere without money. Money is the most important thing when it comes to quality education. The children from low income families academic performance is highly affected. Low income families struggle with educating their children. Income and wealth can affect educational outcomes in a number of ways. Income has a direct impact on theRead MoreHow Does Low Socioeconomic Status Affect the Development and Academic Performance of Children?1654 Words   |  7 Pages Question: How Does Low Socioeconomic Status Affect the Development and Academic Performance of Children? Introduction Throughout my classes at DePaul’s College of Education, I have wondered how and why socioeconomic factors have such a profound effect on childrens school readiness, development, and future of learning. With the addition of clinical experiences in various schools and grades, a passion and focus area of mine has been multicultural perspectives, often volunteeringRead MoreThe Poverty Theory Developed By Lewis1627 Words   |  7 Pagesadaptation and reaction of the economically disadvantaged to their marginal position, low socioeconomic status and impartibility in achieving success. According to the poverty theory established by Lewis (1968), there are many traits associated with the culture of poverty. Families living on poverty have a level of education and are living in inadequate housing conditions. This factor is often associated with low academic achievement and success of economically disadvantaged students. Consequently, LewisRead MoreLow Income And Low Academic Achievem ent1290 Words   |  6 Pages Low Income Equals Low Academic Achievement Some may not want to believe that the world revolves around money, but it does. Goals in life cannot be taken anywhere without money. Money is the most important thing when it comes to quality education. The children from low income families academic performance is highly affected. Low income families struggle with educating their children. Income and wealth can affect educational outcomes in a number of ways. Income has a direct impact on the affordabilityRead MoreThe Effects Of Poverty And Student Achievement : Does Poverty Affect The Culture Of A School?1195 Words   |  5 Pages The Effect of Poverty and Student Achievement: Does Poverty Affect the Culture of a School? Veronica Curtis, B.A, M.Ed Stony Brook University ABSTRACT Research Questions The following research questions guided this study. Research Question One According to the research literature, what effect does poverty have on academic performance? Research Question Two According to the research literature, what is the influence of behavior management strategies andRead MoreFamily Income Level Affects Academic Performance1126 Words   |  5 PagesChildren from low income families academic performance is highly affected. Low income families struggle with educating their children. Income and wealth can affect education outcomes in a number of ways. Income has a direct impact on the affordability and accessibility of those education services which charge fees or if transport and other costs are significant. Low-income students as a group have performed than high-income students on most measures of academic success (Jensen). Family income level affectsRead MoreLow Income And Low Academic Achievement1270 Words   |  6 PagesLow Income Equals Low Academic Achievement Some may not want to believe that the world revolves around money, but it does. Goals in life cannot be taken anywhere without money. Money is the most important thing when it comes to quality education. The children from low income families academic performance is highly affected. Low income families struggle with educating their children. Income and wealth can affect educational outcomes in a number of ways. Income has a direct impact on the affordabilityRead MoreLow Income And Low Academic Achievement1270 Words   |  6 Pages Low Income Equals Low Academic Achievement Some may not want to believe that the world revolves around money, but it does. Goals in life cannot be taken anywhere without money. Money is the mos t important thing when it comes to quality education. The children from low income families academic performance is highly affected. Low income families struggle with educating their children. Income and wealth can affect educational outcomes in a number of ways. Income has a direct impact on the affordabilityRead MoreEffect of Nutrition on Academic Performance895 Words   |  4 PagesEffect of Nutrition on Academic Performance RGS6035.E2 - Chapter 1 Kurt Cornett Amberton University Effect of Nutrition on Academic Performance Every year millions of tax dollars are spent on school nutrition programs all over the United States. Legislators across the nation lobby for coordinated school health programs and place increasing emphasis on student nutrition. Television commercials remind kids to eat a balanced diet and food products aimedRead MoreThe Effects Of Poverty On The United States1541 Words   |  7 PagesDustin Nguyen English 1B 12/07/2015 Professor Sirkin The Effects of Poverty on Education For those who live in the United States, some do not see the correlation between poverty and its effects on people’s behavior to their academics. Poverty affects many students at a young age depending on the location they are in as it prevents underprivileged kids to seek higher education. However, with new opportunities [in effect], kids in poverty can have the same education as privileged kids. Poverty stricken

Managing and Developing Innovation Nutshell Customer Relationship Sys

Question: Discuss about theManaging and Developing Innovationfor Nutshell Customer Relationship System. Answer: Introduction In this assignment, a presentation has been reviewed as an investor. After reviewing the decision, it is required to make a decision related with investment in the proposal of Nutshell Customer Relationship System. Feasibility of innovation based on technology, engineering, management and science had been discussed. The market for the product and the purchasing power of customers also had been analyzed. The sustainability of the product and the capability of the selected team to carry forward the business successfully have also been analyzed. Based on the analysis, the investor has to take decision whether he is interested in investment in this project or not. Feasibility of Innovation It has been found that the marketing team of Nutshell always tries to provide new options the company. They always try to provide innovations that other organizations cannot provide to customers (Nguyen and Mutum 2012). It has been found that in order to distribute its products and services in the market, the company use different innovative strategies. They are such as internet, satellite, operating systems and various other smart devices. Affordability and user friendly features of Nutshell CRM software and cost effectiveness are the two major strengths of the company. Hence, Nutshell is able to gain competitive advantage over its competitors. Target Customer The company is able to develop significant amount of popularity in the market (Saarijrvi et al. 2013). The company is able to offer exclusive features of products that can help to attract more consumers. It has been found that, the tech savvy customers are the major target market of the organization. The company mainly likes to do business with friendly buyers. Hollensen (2015) stated that, this strategy is helpful as less due diligence is required. The target customers will try to preserve whatever is significant to Nutshell about the business. Hence, it can be analyzed that the target customers have enough purchasing power to purchase the product. However, some rules and regulation related with software purchasing can be considered as the major political issue for the target customers. According to Saarijrvi et al. (2013), if management team of a company purchases the business, it will be considered responsible to make the business work. Distribution Strategy It has been analyzed that the distribution channel of the company includes three major elements. They are like production end, throughout process and the receiver. Nutshell mainly deals with software development. In order achieve organizational goals; the company uses different devices such as internet, satellite and other smart devices throughout the process. It has been found that, the company mainly uses direct distribution strategy, where products are directly delivered to the end users (Mukwasi and Seymour 2016). Depending on the level of distribution, there are three types of distribution strategy used by Nutshell. They are such as selective distribution, intensive distribution and extensive distribution. In order to enhance productivity and performance of the company, it uses effective supply strategy. Supply strategies of the company include: Performance Management The company is able to improve the chances for success by managing organizational performance effectively. Nguyen and Mutum (2012) stated that in order to increase production efficiency and lower product cost, it is required to maintain consistency and stability of the workload of manufacturing assets. Evolution of the Benefits The managers of the organization revisit the supply chain frequently. Hollensen (2015) stated that, it helps managers to analyze whether it is necessary to modify the supply chain with new product introduction, new technology adoption and new business practices. Mukwasi and Seymour (2016) mentioned that in order to position the company to success, it is required to consider new opportunities Communication with Partners It has been found that the supply strategy of the company Nutshell is related with various entities. These entities are both internal and external. According to Saarijrvi et al. (2013), in order to relate the supply chain of an organization with its business strategy, it is required to develop effective communication with various stakeholders of the company and other group of people. Sustainability of the Product With the help of breakeven analysis, the financial sustainability of Nutshell can be analyzed. Mukwasi and Seymour (2016) stated that, breakeven point of a company is significant to evaluate as it can help the government and financial investors to find out the risk and evaluate the return on investment. From the financial report of the company, it has been analyzed Total expense of the company is $ 70, 000. The profit margin earned by the organization is $ 30, 000. Hence, the breakeven point of Nutshell is $ 70, 000/ $ 30, 000. It is equal to $2.33. It indicates financial stability of the organization. It is assumed that the sales volume of the company is 5000 unit. It is also assumed that per unit cost is $20. Hence, the breakeven of the company per unit is $2.33X 5000 = $ 11, 650. Hence, it has been analyzed that the business of the company will get breakeven at the point $ 11650/ $ 20. It is equal to 583 units (Nutshell 2017). Sustainability can also observe in its exit strategy as well. After achieving predetermined objective or to mitigate organizational failure, the company follows some specific strategies. They are such as liquidation and acquisition. Nguyen and Mutum (2012) stated that in liquidation strategy, the overall business ends due to the implementation of the strategy. In this strategy managers of the company do not have to think about the transfer of control (Saarijrvi et al. 2013). In the acquisition strategy, a business is sold to other companies where the price is negotiated. The company always tries to sell business to friendlier customers as less due diligence required. Capability of the Selected Team It has been found that the selected team by the presenter is capable enough to move forward the business towards success. The team is passionate about staying ahead of the curve of technology. They always try to utilize the latest tools and technologies. They are able to work virtually with a technology stack from and .NET to JAVA and everything in between. The comprehensive business software of the company can be scaled as large as required by customers. The team can accommodate all the needs to customers. If there is something specific, a customer is looking for; they can found it in Nutshell. The team can build a software solution appropriate for customers need. The technology team of the company includes code specialists for HTML 5, JSON, PHP, JavaScript, Ember JS, Knockout JS, JSP, SQL server, Oracle. It also includes specialists of technology systems such as SSRS, Jira, SSO, SOA, WordPress, SAP ERP and Amazon Web Services (AWS). Conclusion After analyzing the business proposal of the company Nutshell, it has been found that affordability and user friendly features of Nutshell CRM software and cost effectiveness are the two major strengths of the company. It has been evaluated that in order to distribute its products and services in the market, the company use different innovative strategies like internet, satellite, operating systems and various other smart devices. The tech savvy customers and large business organizations are the major target market of the organization. There are three types of distribution strategy used by Nutshell. They are such as selective distribution, intensive distribution and extensive distribution. The breakeven analysis of the company indicates the financial stability of the organization as well. Finally it can be stated that, the investor agreed to invest in the business of Nutshell. Reference List Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective application of new and classic methods. FT Press. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Mukwasi, C.M. and Seymour, L.F., 2016, September. Customer Relationship Management in IT Service Delivery: A Practitioner-based Inquiry in a Higher Education Institution. InProceedings of the Annual Conference of the South African Institute of Computer Scientists and Information Technologists(p. 27). ACM. Nguyen, B. and Mutum, D.S., 2012. A review of customer relationship management: successes, advances, pitfalls and futures. Business Process Management Journal, 18(3), pp.400-419. Nutshell., 2017. Nutshell CRM Tour and Benefits. [online] Available at: https://www.nutshell.com/tour/nutshell-crm/ [Accessed 7 Jan. 2017]. Saarijrvi, H., Karjaluoto, H. and Kuusela, H., 2013. Customer relationship management: the evolving role of customer data.Marketing intelligence planning,31(6), pp.584-600.

Film Study the Shining free essay sample

Film is an important part of culture, because it combines aspects such as song, story-telling, art and expression. The scenes of a film come together to create harmony and to express an idea. The Shining is a film that expressed Stephen King’s novel in a cinematic way. In every scene from this film there are indications of formalist techniques, when viewed all together as a movie, the idea of this movie being formalist is ensured. The movement of the camera when we follow Danny down the hallways, the creepy soundtrack and the editing when Danny sees the two girls; every one of these make up a formalist film. Formalism in film is described as manipulating techniques and making the manipulations evident to its audience. In formalist films, the audience can sense the presence of the artist; they can detect the style and character of the director. In the scene where Danny rides his tricycle through the corridors of the hotel, the camera’s presence is made evident. We will write a custom essay sample on Film Study: the Shining or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It isn’t a subtle movement that can be found in a classical film. For example, in Hollywood’s new Premium Rush where Joseph Gordon-Levitt’s character and Dania Ramirez’s character are talking on Bluetooth while riding their bikes, the camera is simply side scrolling or facing the character head on. In the shining, the camera as a human feel to its movement, this creates a spine tingling feeling for the audience. The technical use of the steadicam creates a feeling of a supernatural presence in the room. It gives the camera more purpose than just to show the film, it makes the camera part of the film; it is an extra character. On set, the steadicam is following Danny, but in the movie, the haunted essence follows Danny, and this mood is created by using a formalistic camera technique. When this technique is used throughout the film, we know that something supernatural is about to be discovered. With this in mind, we anticipate the next scene of the film, we anticipate the moments where the haunted essences will visit Jack and his family. Film isn’t only about what we see on screen, it is also about what we hear. The sounds from the film can be diegetic, meaning the source of the sound is from the environment of the film, or non-diegetic, meaning the sound is coming from the cinematic experience or the outside world of the story. In The Shining, the non-diegetic sounds become very important in identifying the film as formalist. I am talking about the screeching noises that appear whenever something bad or supernatural is about to occur. Usually, we are exposed to more classical musical instruments such as pianos, guitars, flutes, etc. Though, in this film, they used a more unique sound; this music could have been created by a waterphone. The piercing sounds become irritating to its audience, and it is evident that the characters in the film do not hear the sound, because they would be covering their ears if they did. In classical films, the director would choose more subtle music to accommodate the scenes, but since this is a formalist film, the director used this annoyingly piercing music. These sounds are put into the film for the audience’s experience, they aren’t part of the on screen story, but they are part of the film, like an additional decoration. This technique makes the audience question what could happen next, so the audience anticipates horror when they hear this music. This is something we don’t usually see in classical productions. In The Shining, the music ties into the haunted essence; it tells a story. Anticipation will be felt simply by hearing the music, and this is a strong cinematic technique. In Stand By Me, when Gordie asks his mother where his canteen is and his father answers it is in his deceased brother’s room, Gordie goes into the room and there is a great feeling of sadness in this scene. This film used more classical instruments, and you can notice the difference between the classical film and the formalist one. Though, if the director decided not to play music during this scene, we might not have felt the same amount of sadness, and this would have been more formalist. Music affects us incredibly, and the absence of music does too, so it is vital for the director to choose the film’s music according to what emotion they are trying to achieve. In The Shining, it is always the feeling of suspense, and the bone chilling sounds of what might be a waterphone creates this feeling in an eerie formalist way. As you can see by the previous paragraph, the movie is not done once the filming is done; there are many things to be added such as the music. Another essential part of making the film a success is its editing. In The Shining, Danny finds two girls in the hallway and he sees what massacre they have been through and this scene is heavily edited with different shots. During this two minute scene, there are 19 shots. Classical films don’t cut to different shots this often, because it is sometimes irritating to the audience. Although, Formalist directors do what they think will work best for the film, and not the audience. If they don’t understand the cinematic techniques, the director won’t change their ideas to please the audience a certain way. They put their emotions and creativity into their films. The way Stanley Kubrick edited this together created harmony. It told its audience this is what Danny is seeing, even if the flashes of the murder image are irritating, gruesome and unexpected. This image is what’s being planted in Danny’s brain, this bloody murder scene of the two girls. This technique makes the audience feel uneasy. When the dead girls appear, it’s a scene so gruesome that the audience doesn’t want to see it again, but it appears as a flash again, and again, and again. This makes the scene even more repulsing and creepy. Also, by cutting so quickly from shot to shot, this scene shocks the audience. Editing shots like this is a good technique if you want your audience to experience a lot of emotion at once; it also puts the audience in Danny’s head. The flashbacks to the murder scene are happening in Danny’s head and on the screen for its audience. These editing techniques make The Shining a different experience, and definitely a formalistic film. The reason why The Shining is such a strong horror movie is because of its film techniques (and not to mention story). The use of the steadicam, the music incorporated and the editing create a complex film. These three techniques work to create harmony. These three elements are formalist, and when they come together, they create a formalist film. The harmony of this movie really comes from the feel of the steadicam cooperating with the music and editing. The steadicam created a creepy haunted feeling, and the music added emphasis to the creepiness and the editing made everything more anticipated and anxious. When these elements are combined, you get a horror film. Nothing in this film clashes with the director’s idea of it being a horror. All the techniques are used for horror and aspects surrounding horror such as anxiety, creepiness, suspense, eeriness, etc. The movement of the camera created a supernatural feeling, the music made the movie creepy and suspenseful and the editing made the images much more potent and horrifying. If the movie only contained one of these three cinematic techniques, it might not have been considered formalist. Though, this film contained three major formalist techniques (and many minor ones) and that dominance pulled the film towards formalism instead of classicism. Stanley Kubrick makes mostly formalist films, and they are definitely different; there is no arguing that. He has a style to his films that can’t avoid being formalist, he’s just a formalist kind of person, he doesn’t follow the mainstream. This may be why he decided to incorporate the steadicam in The Shining. It may also be why he chose screeching instruments for his diegetic music, and it may also be why he chose to edit his scenes the way he did. Altogether this created a formalist horror film that experienced much success. I wonder if he were still alive, would today’s Hollywood classicism change his style? Or would he still be the same formalist director he was for The Shining?

A Summary of South African Apartheid

A Summary of South African Apartheid Though youve likely heard about South African apartheid doesnt mean you know  its full history or how the system of racial segregation actually worked. Read on to improve your understanding and see how it overlapped  with Jim Crow in the United States. A Quest  For Resources The European presence in South Africa  dates back to the 17th century when the Dutch East India Company established the Cape Colony outpost. Over the next three centuries, Europeans, primarily of British and Dutch origin, would expand their presence in South Africa to pursue the land’s abundance of natural resources such as diamonds and gold. In 1910, whites founded the Union of South Africa, an independent arm of the British Empire that gave the white minority control of the country and disenfranchised blacks. Although South Africa was majority black, the white minority passed a series of land acts that resulted in them occupying 80 to 90 percent of the country’s land. The 1913 Land Act unofficially launched apartheid by requiring the black population to live on reserves. Afrikaner Rule Apartheid officially became a way of life in South Africa in 1948, when  the Afrikaner National Party came into power after heavily promoting the racially stratified system. In Afrikaans, apartheid means â€Å"apartness† or â€Å"separateness.†Ã‚  More than 300 laws led to apartheid’s establishment in South Africa. Under apartheid, South Africans were categorized into four racial groups: Bantu (South African natives), colored (mixed-race), white and Asian (immigrants from the Indian sub-continent.) All South Africans over the age of 16 were required to carry racial identification cards. Members of the same family often were categorized as different racial groups under the apartheid system. Apartheid not only banned interracial marriage but also sexual relations between members of different racial groups, just as miscegenation was banned in the United States. During apartheid, blacks were required to carry passbooks at all times to allow them entry into public spaces reserved for whites. This occurred after the enactment of the Group Areas Act in 1950. During the Sharpeville Massacre  a decade later, nearly 70 blacks were killed and nearly 190 wounded when police opened fire on them for refusing to carry their passbooks. After the massacre, leaders of the African National Congress, which represented the interests of black South Africans, adopted violence as a political strategy. Still, the military arm of the group did not seek to kill, preferring to use violent sabotage as a political weapon. ANC leader Nelson Mandela explained this during the famous 1964 speech he gave after being jailed for two years for inciting a strike. Separate and Unequal Apartheid limited the education the Bantu received. Because apartheid laws reserved skilled jobs for whites exclusively, blacks were trained in schools to perform manual and agricultural labor but not for skilled trades. Fewer than 30 percent of black South Africans had received any kind of formal education whatsoever by 1939. Despite being natives of South Africa, blacks in the country were relegated to 10 Bantu homelands after the passage of the Promotion of Bantu Self-Government Act of 1959. Divide and conquer appeared to be the purpose of the law. By splitting up the black population, the Bantu could not form a single political unit in South Africa and wrest control from the white minority. The land blacks lived on was sold to whites at low costs. From 1961 to 1994, more than 3.5 million people were forcibly removed from their homes and deposited in the Bantustans, where they were plunged into poverty and hopelessness. Mass Violence The South African government made international headlines when authorities killed hundreds of black students peacefully protesting apartheid in 1976. The slaughtering of the students came to be known as the Soweto Youth Uprising. Police killed anti-apartheid activist Stephen Biko in his jail cell in September 1977. Biko’s story was chronicled in the 1987 film â€Å"Cry Freedom,† starring Kevin Kline and Denzel Washington. Apartheid Comes to a Halt The South African economy took a significant hit in 1986 when the United States and Great Britain imposed sanctions on the country because of its practice of apartheid. Three years later F.W. de Klerk became president of South Africa and dismantled many of the laws that allowed apartheid to become the way of life in the country. In 1990, Nelson Mandela was released from prison after serving 27 years of a life sentence. The following year South African dignitaries repealed the remaining apartheid laws and worked to establish a multiracial government. De Klerk and Mandela won the Nobel Peace Prize in 1993 for their efforts to unify South Africa. That same year, South Africa’s black majority won rule of the country for the first time. In 1994, Mandela became South Africa’s first black president. Sources HuffingtonPost.com:  Apartheid History Timeline: On Nelson Mandela’s Death, A Look Back At South Africa’s Legacy Of Racism Postcolonial Studies at Emory University History.com: Apartheid - Facts and History

Theme Paper Research Example | Topics and Well Written Essays - 1250 words

Theme - Research Paper Example roles in the society that ultimately leads to the destruction of relationships within marriage and character’s personalities, who are not willing to accept what they have. Mathilde Loisel and Louise Mallard represent two characters that appear in similar conditions of dependence and inability to take control over their lives, although each in its specific way. Mathilde Loisel is miserable due to being stuck in a middle class, but being confident that she is worth more. â€Å"She suffered ceaselessly, feeling herself born for all the delicacies and all luxuries.† (de Maupassant ) This feeling of disappointment took all her thoughts and aspirations and she could not think of anything but that of being rich and know that other people envy her. â€Å"She thought of the long salons; of men - famous and sought after, whom all women envy and whose attention they all desire.† (de Maupassant ) However, in the reality, she could not expect that a man from the higher social class would marry her and, obviously, could not expect to improve her social status by personal efforts. Therefore, she became the wife of clerk and continued feeling pity for h er destiny. In general, her condition can be best characterized as being unhappy as a result of being stuck in a middle class. At the same time, Louise Mallard from â€Å"The Story of an Hour† also feels stuck and lives in restricted conditions, however, not due to her social status but due to the very fact of being married. For Louise, marriage became all her space in which she can function while the opportunities for being active outside of marriage are absent. Subsequently, she is oppressed by marriage that granted her limited set of roles and possibilities. â€Å"She was young, with a fair, calm face, whose lines bespoke repression.† (Chopin ) Therefore, the author explicitly explains that conditions in which Louise lives are not perceived as beneficial by the main character. Similarly to Mathilde, Louise is deprived of the